Video projection mapping is using a projection technology to turn any three-dimensional objects into a display surface for the projection of video. These objects could be anything from industrial landscapes, theatre stages and more.
If you look at the surface of a large house, then all of a sudden project an image onto it, such as an elaborate light show that seems to turn the building alive, you are witnessing projection mapping. It takes reality and augments it, and makes the illusion so strong that it becomes immersive.
These days, projection mapping are tools for advertising, branding, entertainment, presentations and more!
Thus, projection mapping reaps a lot of benefits, but at the very least, in today’s modern age where we are continually receiving content wherever we go, projection mapping offers that wow factor to capture the attention of your target audience. Here are some of the benefits of using projection mapping:
A rapidly growing form of new media, video projection can be used for advertising, live concerts, theatre, decoration or basically anything your imagination can dream up. Eventi-X can map light and images on to any surface, not just a flat one.
Complex industrial landscapes, buildings, structures and theatrical stages, turning common objects of any 3D shape into exciting interactive displays by the addition of extra dimensions and optical illusions. The video is usually combined with audio to create an audio-visual narrative.
The impact of this incredible art meets technology can be used to produce spectacular effects which both astound and amaze.
Types of Projection Mapping
1. Architectural video mapping – Video projections on building and architecture;
2. Object Video Mapping – Video mapping projections on geometric forms (cubes, pyramids, prisms, spheres, cars, etc);
3. Interior projection mapping – the indoor 3d video mapping on walls of the venue;
4. Full Dome projections – video mapping projections on every surfaces inside the venue (walls, floor, ceiling);