Videos allow a complete visual communication and help build emotional connections with people. Compared to image and text, video is a completely different method of engaging audiences since the amount of information it can display in a second outweighs the amount of information that is read.
Video production is cost effective to produce when compared to the value it generates. It greatly increases brand recognition and online videos are inherently viral. More people prefer to watch videos than textual-based content and a well-produced video induces people to stay longer on websites. In short, people remember videos.
To summarize, Video production is the process of producing video content. It is the equivalent of filmmaking, but with images recorded digitally instead of on film stock. There are three stages of video production:
Pre-production involves all of the planning aspects of the video production process before filming begins. This includes scriptwriting, scheduling, and logistics.
Production is the phase of video production which captures the video content (moving images / videography) and involves filming the subject(s) of the video
Post-production is the action of selectively combining those video clips through video editing into a finished product that tells a story or communicates a message.
Types of videos
There are many different types of video production.. The term “Video Production” is reserved only for content creation that is taken through all phases of production (Pre-production, Production, and Post-production) and created with a specific audience in mind.
Production scale is determined by crew size and not the location of the production, or the type of content captured. Crew size in most cases will determine a project’s quality and is not a limitation of what kind of content can be captured. There are feature films that have been captured by a crew of just 2 people, and corporate videos that leverage teams of 10 or more.
A television film (also known as a TV movie, TV film, television movie, telemovie, motion picture made for television) is a feature-length motion picture that is produced and originally distributed by or to, a television network, in contrast to theatrical films, which are made explicitly for initial showing in movie theaters.
A television commercial (also called a television advertisement, commercial, ad, TV advert or simply an advert) is a span of television programming produced and paid for by an organization. It conveys a message, aimed to market a product or service. Television advertising involves three main tasks: creating a television advertisement that meets broadcast standards, placing the advertisement on television to reaches the desired customer and then measuring the outcomes of these ads, including the return on investment.
A documentary film is a nonfictional motion picture intended to document some aspect of reality, primarily for the purposes of instruction, education, or maintaining a historical record. Documentary films were originally called ‘actuality’ films and were only a minute or less in length. Over time documentaries have evolved to be longer in length and to include more categories, such as educational, observational, and even ‘docufiction’. Documentaries are also educational and often used in schools to teach various principles.
Corporate video production is scripted and covers a wide range of purposes from corporate Communication, Training and Education, videotaping conferences and conventions, products and services, and sales. The most common type of corporate video is the “Corporate Overview Video,” which introduces the company’s executive team and puts a name and face to the people in charge. This video is used as a way to communicate a company’s core beliefs and values as well as its overall mission statement.
Wedding videography is a video production that documents a wedding on video. The final product of the videographer’s documentation is commonly called a wedding video. Wedding video has grown in recent years to encompass countless video production offerings. Some are produced to be shown at the wedding or are delivered after the wedding.
In a timelapse, “the action in a scene is speeded-up and the camera is either static or moving very short distances.” ‘Short distances’ means a steady pan or tilt is allowed—maybe even a brief dolly—but these movements are under the control of a motorized rig, usually only capable of subtle movements. A hyperlapse, has no such limitations: “It enables the camera to be moved over considerable distances”.
A chroma key is a technique used in film, video and still photography to replace a portion of an image with a new image. This is most commonly used to replaced a coloured background with a different setting. The example on the right shows a shot taken against a green-screen background.
What we do
At Eventi-X our in-house team can handle the production of your video from concept to delivery.
We listen to you every step of the way. We can help with outline planning, location finding, storyboards and scripts. When we have helped you to define your audience and convey a specific message to them, then we get started on making the video. We have our own fully trained sound and lights crew and camera operators, using the finest equipment available on the market today. Only when you are happy with everything, we’ll shoot the video, take care of the voice-over and handle the post-production with colour correction, motion design and 3D animation.
This is the age of video, don’t get left behind