Essentially, motion design is a discipline that applies graphic design principles to filmmaking and video production through the use of animation and visual effects. Examples include films, videos, animated text and graphics used in film and television opening sequences and the spinning, three-dimensional station identification logos of some television channels and web-based animations and apps. Motion design has evolved as a direct result of technology improvements.
With many traditional environmental graphic design installations now incorporating digital components, motion design becomes an important tool in the designer’s toolkit. Designing type in motion is a key skill.