Video Mapping
Video projection mapping uses a projection technology to turn any 3D objects into a display surface for the projection of video. These objects could be anything from industrial landscapes, theatre stages and more.
If you look at the surface of a large house, then all of a sudden you project an image onto it, such as an elaborate light show that seems to turn the building alive, you are witnessing a projection mapping. It takes reality and augments it, it makes the illusion so strong that it becomes fully immersive.
Nowadays, projection mapping is a great tool for advertising, branding, entertainment, presentations and much more!
Thus, projection mapping reaps a lot of benefits: in this er where we are continually receiving contents anywhere, we go, projection mapping offers that “wow” factor that captures the attention of your targeted audience. Here are some of the benefits of using projection mapping:
Flexibility
The content that gets projected on the three-dimensional object can be altered according to the needs of the projection backdrop.
Portability
Projection mapping eliminates the need to have any physical sets and props which take a lot of time to build, transport, set up and dismantle
Imagination
When it comes to technology and visual effects, there is so much one can experiment with, that it seems as if the possibilities are limitless.
No Flat Surface Necessary
Projection mapping can be projected onto almost any type of surface. Projection mapping can project 3D images instead of a 2D image
Spectacular effects
A rapidly growing form of new media, video projection can be used for advertising, live concerts, theatre, decoration or basically anything your imagination can dream up. Eventi-X can map light and images on to any surface, not just a flat one.
Complex industrial landscapes, buildings, structures and theatrical stages, turning common objects of any 3D shape into exciting interactive displays by the addition of extra dimensions and optical illusions. The video is usually combined with audio to create an audio-visual narrative.
The impact of this incredible art meets technology can be used to produce spectacular effects which both astound and amaze.
Types of Projection Mapping
1. Architectural video mapping – Video projections on building and architecture;
2. Object Video Mapping – Video mapping projections on geometric forms (cubes, pyramids, prisms, spheres, cars, etc);
3. Interior projection mapping – the indoor 3d video mapping on walls of the venue;
4. Full Dome projections – video mapping projections on every surfaces inside the venue (walls, floor, ceiling);