The importance of innovation and the critical role of R & D

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The importance of innovation and the critical role of R & D

Over the last few years the words ‘Innovation’ and ‘Research & Development’ have become increasingly important in the world of technology-related industries.
I take it you are all familiar with these words?
Indeed, many communication industry gurus have written often lengthy and confusing articles offering varied descriptions of the subject. Articles which, for many people, are difficult to understand.
Obviously, the internet gives us the opportunity to discover a lot of interpretations of both ‘Innovation’ and ‘Research & Development’. Here are two classic examples of the standard definitions.

“In all of the definitions used for innovation, changing or improvement of the process or product are common. Innovation is a process that begins with an introduction to plan an idea and will become a new function and so it’s different from creation.”

Research and Development play a critical role in the innovation process. It’s essentially an investment in technology and future capabilities which is transformed into new products, processes, and services.”

However, we would like to put our own slant on their meanings. Here at Eventi-x, we don’t have a limitless budget, but we are totally focused on the power of creativity and its ability to ensure we deliver work of the highest quality.
Sure, we are a small company, but we believe in the power of our knowledge, especially in the synergy of our team. At the same time, we like to think creatively and constantly improve our knowledge of the most important methods of communications, to build the future steps of our success.

Innovation at Eventi-X means change. We view change as an opportunity, not a threat.
We innovate by constantly updating and increasing our range of state of the art audiovisual equipment.
We innovate by taking two or more things we already have and putting them together in a different way.
We innovate not by thinking out of the box, at Eventi-X we get rid of the box.
We believe there’s a better way to do it … so we find it.

In 2018 Eventi-X have invested more in Research and Development and the right people to carry out that R & D than at any time in our history. We work with the best manufacturers in the industry and by doing so ultimately ensure our customers receive a great level of service and an amazing experience which we know will stay with them long after the event has ended.

Innovation has nothing to do with how many R & D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R & D.
It’s not about money. It’s about the people you have, how you’re led, and how much you get it.

Steve Jobs

By |2018-11-13T17:36:02+00:00September 3rd, 2018|Categories: Creative, News|Tags: , , , , , |0 Comments

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